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Why Every Business Needs Explainer Videos in 2025

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Why every business needs explainer videos in 2025
People don’t read. They scan. And when they don’t understand something quickly, they move on.
In 2025, attention is short. Information overload is real. If you can’t explain what you do in under two minutes, you’ll lose people.
This is why explainer videos matter. And why every business, whether you sell software, machinery, services, or ideas, should use them.
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What Is an Explainer Video?

An explainer video is a short, clear video that answers the question: “What does your business do, and why should anyone care?”
It usually runs 60 to 90 seconds and breaks things down in a simple way. It can be animated, filmed in a studio or on location, or a mix.
At The Video News Factory, we produce a wide range of media productions. Whether it’s showing how a product works or outlining a new process, the goal is the same: help people understand your business, fast.

Why Explainer Videos Work

People prefer to watch, not read. According to recent data, 73% of consumers are more likely to buy something after watching a video that explains it. But the benefit isn’t just about conversions. It’s about clarity. Here’s what explainer videos help with:
  • Simplifying complex ideas
  • Building trust with clear visuals and voice
  • Saving time for sales and support teams
  • Improving engagement on websites, emails, and social media
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What Makes a Good Explainer Video?

Having a clear, concise video explainer that shows your brand and business is key to engaging audiences, gaining new leads, and having consistent content. A good explainer video:
  • Gets to the point quickly
  • Uses plain English, so all audiences can understand
  • Matches your brand’s tone
  • Shows, rather than tells
  • Ends with a clear next step
From startups that need to pitch their product, enterprises need to roll out new systems, software companies need to onboard new users, and engineering firms need to show how things work. Explainer videos can be used for any type of business need. At TVNF, we often combine scriptwriting, voiceover, animation, and recorded content. We’ve produced explainers for sectors like finance, energy, local government, and B2B tech.

What’s Changed in 2025?

A few years ago, explainer videos were a “nice to have.” Now, they’re expected.

Why?

Remote-first working is the norm. People don’t sit in meetings. They watch short videos to get the info they need.

AI-generated content is everywhere. It’s fast, but it’s also noisy. Well-made explainers stand out by being human, clear, and trustworthy. Tools like MirrorMeAI are changing the game when it comes to media creation. With hyper-realistic AI avatars and voiceovers, businesses can generate “explainer-style” videos in minutes. It’s a great way to scale training, updates, or internal comms. But when you need high-quality, brand-safe explainers that represent your business externally, you still need a team like ours, combining MirrorMeAI for high-volume updates and using TVNF for high-impact explainers.
MirrorMe ai
A good explainer video gives people the confidence to move forward, whether they’re buying, learning, or deciding.
At The Video News Factory, we’ve made explainers for clients like Dawson Group, Oysta Technology, Aginode, and TCS Biosciences.
We take the time to understand your message, your audience, and your goals. Then we make it clear.

If any of our recent projects resonate with your needs or if you have a similar project in mind, we'd love to chat! We're eager to collaborate and bring your ideas to life.

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