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How a ‘One-Stop’ Media Approach Reduced Marketing Costs by 30% Let’s Talk In the fragmented world of modern marketing, “specialisation” has become a trap. Most businesses today operate with a chaotic roster of vendors: a PR firm for press releases, a video agency for commercials, a freelancer for social clips, and a web team for…

2D vs. 3D Animation: Which One Actually Drives Sales for Complex Tech? Let’s Talk In the boardroom, the debate usually sounds like this: The Creative Director wants 3D because it “looks premium.” The CFO wants 2D because it’s “cost-effective.” Both are missing the point. When selling complex technology, whether it’s a SaaS platform or a…

The CEO’s Time Audit: Why Manual Video Production is Costing Your Business Millions Let’s Talk If you audited your schedule today, what is your “hourly rate”? For a CEO or senior executive, that number isn’t just salary; it’s opportunity cost. Every hour spent filming retakes, travelling to a studio, or approving rough cuts is an…

TVNF End of Year Newsletter & Updates Let’s Talk! It’s been an exciting year at The Video News Factory! From taking on larger, high-profile projects to expanding our creative toolkit, we’ve seen incredible momentum across all areas of our work. We’re thrilled to have launched our new AI Avatar creation service, MirrorMe AI, empowering clients…

Why Video Marketing Is the Most Effective Strategy for 2026 Let’s Talk Digital attention spans are shorter than ever. People scroll past text-heavy content without a second thought. In this environment, video marketing is the most effective strategy to capture attention, communicate ideas, and drive conversions. With video marketing that can include 2D animation, 3D…

MirrorMe AI Featured on BBC Politics East Programme Exploring the Future of AI Let’s Talk MirrorMe AI has been highlighted in a recent BBC Politics East feature exploring how artificial intelligence is reshaping business and communication in Milton Keynes and beyond. The programme showcased how the MirrorMe AI team is helping UK exporters connect with…

Corporate Video Production: How Businesses Communicate with Impact Let’s Talk Corporate communication has evolved significantly in the digital age. Traditional methods like emails, newsletters, and static reports no longer capture attention or ensure understanding. Modern businesses now leverage video production to inform, engage, and inspire their audiences. Videos make complex topics easier to grasp, improve…

Why Video Production Is Essential for Modern Businesses in 2026 Let’s Talk In 2025 and with 2026 coming, video is no longer optional; it’s essential. Businesses that rely solely on written reports, emails, or static presentations are falling behind. Video production offers clarity, engagement, and credibility in ways traditional communication cannot match. Whether it’s internal…

How Video Accelerates B2B Sales Funnels Let’s Talk Video helps B2B companies move leads through the sales funnel faster. It does this by explaining complex products clearly, building trust early, and reducing the time it takes for buyers to make decisions. Awareness: Getting on the Radar At the top of the funnel, buyers are trying…