TVNF Making media simple

How a 'One-Stop' Media Approach Reduced Marketing Costs by 30%

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In the fragmented world of modern marketing, "specialisation" has become a trap.
Most businesses today operate with a chaotic roster of vendors: a PR firm for press releases, a video agency for commercials, a freelancer for social clips, and a web team for hosting. It feels like you are covering all bases, but in reality, you are paying for the same work three times over.
This fragmentation is the silent killer of marketing budgets.

The Problem: The "Vendor Silo" Effect

A mid-sized B2B tech firm could be suffering from what we call "Vendor Silo."
  • Vendor A filmed a keynote speech (£3,000).
  • Vendor B wrote a blog about the same topic (£400).
  • Vendor C created social media graphics for the event (£600).
The internal team spent 10 hours coordinating the three vendors.
The Total Cost: £4,000 + 10 hours of management time. The Result: Disjointed messaging and zero asset reuse.
They were paying full price for creation at every stage, missing the massive savings found in repurposing.
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The Solution: TVNF Workflow

We moved the client onto our Managed Service Model. Instead of treating every piece of content as a separate project, we treated the core message as a "raw material" to be manufactured into multiple formats simultaneously.
The New Workflow:
  1. One Shoot: We filmed the CEO delivering the update once in our studio (or via our remote).
  2. Asset 1 (The Video): Produced a high-quality "News Update" video for the website.
  3. Asset 2 (The Audio): Stripped the audio to create a podcast episode.
  4. Asset 3 (The Text): Used AI-assisted transcription to turn the script into a polished SEO blog post.
  5. Asset 4 (The Socials): Cut the main video into 5 vertical "shorts" for LinkedIn and TikTok.
Total Output: 8 assets across 4 mediums. Total Effort: 2 hours of client time.
The Results: 30% Savings, 300% More Output
By consolidating production under one roof, the client eliminated the "handover tax, the cost of briefing multiple agencies.
  • Financial Savings: By bundling the services, the cost per asset dropped dramatically. The client saved 30% compared to their previous multi-vendor spend.
  • Time Savings: The marketing director went from managing 4 relationships to 2.
  • Speed to Market: The campaign went live in 3 days, not 3 weeks.
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Why "One-Stop" Wins in 2026

The old agency model charged you for the "magic" of creation every single time. 
  1. Shared Assets: We don't need to ask you for your logo or brand fonts five times. We have them on file.
  2. Unified Voice: Your blog sounds like your video, which sounds like your podcast. Consistency builds trust.
  3. Economies of Scale: Buying a "subscription" of content is always cheaper than buying "à la carte."

Stop Paying Double

If you are paying a writer to write what your CEO just said on video, you are wasting money.
Let us show you how to turn one action into ten assets.
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