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Video Types Every Business Needs

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Video is a key part of modern business communication. It helps your audience understand your product, builds trust, and supports conversion. There are essential video types that every business should consider.

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1. Explainer Videos

What It Is
An explainer video presents a product, service, or business process clearly and efficiently, typically in under 2 minutes. It’s scripted, often animated or live-action, and designed to answer the viewer’s most common questions. 

Why It Matters

  • Helps customers understand what you do

  • Simplifies complex services or software

  • Reduces friction at the top of the marketing funnel

  • Commonly placed on homepages or service landing pages

2. Product Demo Videos

What It Is
Product demos show your product or service in action. These videos often include a step-by-step walkthrough, feature highlights, and real use-case scenarios.
 
Why It Matters

  • Demonstrates how the product works

  • Sets realistic expectations for buyers

  • Builds confidence, especially for higher-value purchases

  • Useful for sales enablement and customer support

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3. Testimonial Videos

What It Is
These are customer interviews or case study-style videos where real clients speak about their experience with your business. They’re often unscripted and authentic. 
 
Why It Matters

  • Builds trust through social proof

  • Addresses objections using real outcomes

  • Humanises your brand and removes marketing bias

  • Effective for B2B and service-based companies

4. Brand Story Videos

What It Is
Brand story videos explain who you are, why you exist, and what you stand for. These videos are typically placed on your homepage, About page, or featured in presentations.
 
Why It Matters

  • Helps connect emotionally with your audience

  • Shows the human side of your business

  • Communicates your mission and values clearly

5. Event Recap Videos

What It Is
Event recap videos capture highlights, key moments, or full recordings of business events, such as conferences, trade shows, workshops, or internal training days.
 
Why It Matters

  • Useful for internal training

  • Extends the reach of an event beyond its attendees

  • Creates assets for future event promotion

  • Useful for stakeholders and internal documentation

6. Social Media Teaser Videos

What It Is
These are short-form, punchy videos optimised for platforms like Instagram, LinkedIn, or TikTok. They are often 15–30 seconds long and designed to drive engagement or clicks.
 
Why It Matters

  • Delivers quick updates or announcements

  • Supports product launches and campaigns

  • Works well with paid ads due to short attention spans

7. Training or Onboarding Videos

What It Is
These videos help onboard new employees or train clients on your product, processes, or policies.
 
Why It Matters

  • Reduces repetitive live training

  • Ensures consistent messaging across teams

  • Supports compliance and operational efficiency

Each of these video types serves a specific purpose. Together, they support the buyer journey, improve communication, and raise the standard of your digital presence. You don’t need to produce all of them at once. Start with the one that fits your current business need, then build out from there.

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Whether you need a single explainer video or a full suite of branded content, we help businesses communicate with clarity, confidence, and impact.

Let us create a video that does its job, so you can focus on doing yours.

If any of our recent projects resonate with your needs or if you have a similar project in mind, we'd love to chat! We're eager to collaborate and bring your ideas to life.

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