B2B LinkedIn Lead Generation
Generating quality leads to grow your business.
LinkedIn has become the number one platform for B2B marketing and professional networking, offering businesses a powerful way to reach decision-makers and generate quality leads.
When used strategically, LinkedIn lead generation can help you connect with the right audience, build trust, and convert engagement into measurable results.
The key to success lies in creating a strong profile and a compelling company page that communicates your brand value.
Consistent posting of thought-leadership content — including videos, articles, and infographics — helps position your business as an authority in its industry.
High-value content encourages interaction and can drive direct enquiries from prospects already interested in your services.
Using LinkedIn’s advanced search filters and Sales Navigator allows for precise targeting by industry, job title, or company size. Combine this with personalised outreach messages to start meaningful conversations rather than cold sales pitches.
Analytics play a vital role in refining your campaigns. Monitoring metrics such as click-through rates, conversion costs, and audience engagement helps you understand what’s working and where to adjust. By testing creative formats and adjusting audience segments, your business can continuously improve ROI.
At The Video News Factory (TVNF), we help businesses create professional video content, strategic posts, and campaigns that stand out in the LinkedIn feed. From corporate storytelling to lead-gen video ads, our expertise ensures your message connects with the right people at the right time.
If you’re ready to turn LinkedIn into a consistent source of qualified leads, get in touch with TVNF today.
Affordable and Acheiveable growth
With an average of more than 25% in response rates, our service can generate consistent leads to help grow your business.
